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ISO 10004:2018

Customer Satisfaction Monitoring and Measurement

Accurate measurement... real satisfaction... sustainable success

Guideline Customer Management Universal
1

Standard Definition

Overview of ISO 10004:2018

ISO 10004:2018 is your smart compass for measuring customer satisfaction with scientific accuracy, revealing hidden truths behind your customers' feelings, and guiding you toward right decisions that ensure their permanent satisfaction and your continuous success.
2

Standard Importance

Why is this standard important?

Because acquiring a new customer costs 5 times more than retaining an existing one, and 92% of companies use customer satisfaction as a key performance indicator. Standard implementation achieves: deeper understanding of customer needs, 65% improvement in services, 80% increase in customer retention, informed decision making.
3

Implementation Benefits

Advantages your organization will gain

Deeper understanding of customer needs and expectations, 65% improvement in services and products, 80% increase in customer retention, informed data-driven decision making, improved financial performance, increased revenue, enhanced competitive advantage
4

Target Organizations

Who can implement this standard?

Vital for all organizations seeking excellence: trade and service companies, banks and financial institutions, technology companies, hospitals and clinics, insurance companies, hotels and restaurants, airlines, educational institutions.
5

Implementation Scope

How is the standard implemented within the organization?

The standard covers all aspects of satisfaction measurement: designing smart surveys, collecting data through various methods, analyzing results and trends, measuring performance indicators, benchmarking performance, identifying improvement opportunities, monitoring progress and development.
6

Assdaf Methodology

How we help you qualify and obtain certification

At Assdaf, we believe that satisfaction measurement is both science and art. Our methodology includes: designing advanced measurement tools, applying advanced statistical methods, analyzing data with artificial intelligence, developing interactive reports, building smart dashboards, training teams on analysis.
7

Certification Benefits

Additional advantages of obtaining certified accreditation

Assdaf your partner in understanding your customers' hearts and minds. We help you read their feelings and expectations accurately, and transform this understanding into real and sustainable success. Deep understanding, smart decisions, guaranteed success.

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Standard Information
Standard Code ISO 10004:2018
Category Customer Experience & Satisfaction Systems
Version 2018
Type Guideline
Family Customer Management
Sector Universal
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